Explaining the phenomenon
The Korean Wave first began in the early 1990’s with the film industry under the surveillance of the Korean Government. Producers were only allowed to screen films approved by certain regulations. Due to censorship and restrictions, producers were limited as to what they were able to produce. Therefore, this initiated the birth of melodramas. Since then, melodramas have been plentiful, and are commonly viewed not only in South Korea, but many surrounding Asian countries as well.
The popularity of South Korean shows, singers, and movies throughout Asia is due both to South Korea's readily evident affluence and to its relatively close cultural affinity with other East Asian countries.[2]
South Korea is now the 10th largest economy in the world, and 9th largest film market, and its entertainment companies are able to finance shows and movies with production values higher than in much of Asia. Korean pop singers' performances are slickly produced and often feature spectacular laser and fireworks shows.
Success of Korean dramas, a market dominated by the youth, can be attributed to good looking actors and actresses who embody a number of traits that are very familiar to regular drama viewers and popular fantasies among women. Portrayed sensitivity and depth among male characters in Korean dramas attracts much of the female drama viewers.[3]
More importantly, though, the shows and movies have themes that all audiences can socially relate to regardless of culture or geographical location. Korean dramas typically deal with family issues, love, and filial piety in an age of changing technology and values.
Recent years have seen an increase in interest in the Korean language, Korean cuisine and Hanbok, the traditional Korean dress.
source:wikipedia
